Company Overview

tonebase is the leading platform for classical music education online. Our mission is to democratize access to high-quality music education, allowing everyone to learn from and be inspired by the best.

Across the Classical Guitar and Classical Piano platforms, we work with GRAMMY Award-winners like Emanuel Ax, Sharon Isbin, Garrick Ohlsson, and David Russell; icons of their respective fields like Leon Fleisher and Leo Brouwer, and over 200 other world-class musicians and professors from top institutions like Curtis, Juilliard, Yale School of Music, Mozarteum Salzburg, New England Conservatory, Colburn, and many more.

Just four years after launching in classical guitar, the company expanded into piano, raised $4.5m in venture capital, and has grown its subscriber base to nearly 10,000 learners.

Our goal is to become the leading resource for music learning across all instruments and genres online. The next step on that path is to bring the experience and value we're providing to classical guitar and piano learners to violinists worldwide.

To spearhead this endeavor, we are looking for a Head of Violin to join the team.

Building alongside highly talented, intelligent, and passionate musicians, developers, designers, and creatives, you'll be responsible for the development of tonebase Violin and help actively shape the company's future.

This is a once-in-a-lifetime career opportunity for any professional violinist who's passionate about making an impact on the industry and the learning community as a whole in a meaningful way.

The opportunities for musical expansion and business growth are endless, and we are only getting started on our multi-decade-long journey to becoming the number-one resource for online creative education.

If you are passionate about the future of music education and consider yourself a curious, driven, and wildly ambitious music professional ready to make an impact on the global learning community while having the time of your life doing so, we want to hear from you!

Position Overview

What you'll be doing:

As the Head of Violin, you're shaping the strategy and are directly responsible for the success of the Violin platform. Reporting directly to the company's CEO, these will be your areas of responsibility:

Artist Relations: tonebase works with the best artists in the world - you will use your deep professional network to onboard world-class violinists onto the tonebase roster. Further, you will maintain a professional relationship with promoters, managers, and other key players in the industry to further expand your network.

Content Development: It is impossible to cover any instrumental field in its entirety, and this is not what tonebase is trying to achieve. Instead, we make sure that every piece of content provides the highest amount of value to our user base. Backed by your impeccable understanding of the Violin Repertoire, technique, and years of teaching experience, you'll create a content strategy designed to cover highly relevant repertoire and applicable technical content.

Production: You communicate with artists to plan and coordinate productions. You are drafting and creating lesson outlines, helping the artist feel comfortable on production day, and ensuring that your vision for the content is realized in post-production. Most of the time, we produce in our production space in Pasadena, Los Angeles. In addition, you're also comfortable jumping in front of the camera and producing essential tutorials for the platform on your own.

Data Analysis: Using the analytics tools that the company provides to measure and report on the success of the content you're producing on the platform.

Marketing & Product Support: You work closely with Marketing (Led by Co-Founder & CMO Chris Garwood) and Product (Led by Co-Founder & CPO/CTO Abhi Nayar) to build the tonebase Violin product experience and create compelling "on-brand" marketing assets for social media, email, and YouTube.

Requirements